Siemens and Markenfels open a new chapter
Siemens is shaping the digital industrial transformation. To make this positioning tangible and tangible, Markenfels has completely revamped the company's brand identity.
The globally active group has completed its structural realignment. Siemens Healthineers was already listed on the stock exchange as an independent company in 2018. At the end of September 2020, Siemens Energy also completed its spin-off by listing on the Frankfurt Stock Exchange.
New focus, new appearance
Siemens is now consistently focusing on digital transformation: as a company that offers its customers groundbreaking technologies for real challenges - for example, to create intelligent infrastructure, digitize industry and develop sustainable mobility.
Markenfels has accompanied Siemens on this path into the future. With a strategically sound analysis and positioning process, and with the development of a visionary brand identity to bring the company's digital innovation leadership to life.
The guiding principle in the further development of Siemens' corporate identity was the creation of a "radically digital design system". A design that is flexible, adaptable and offers an experience on all devices.
Responsible at Siemens: Clarissa Haller, Dr. Anette Lamberts-Buttner, Adam Cockill, Gennett Agbenu, André Epstein. Responsible at Markenfels: Gernot Honsel, Dr. Ulrike Grein, Taco van der Luijt.
