Serviceplan Suisse and Plan.Net with new structure

After a months-long transformation process, which the two CEOs drove together, Balz Lendorff has handed over the operational management of Plan.Net to Pam Hügli and is leaving the company at the end of September. "After 25 years as head of a digital agency, now is the optimal time for me to devote myself to new entrepreneurial challenges," the ex-Plan.Net CEO was quoted as saying in a statement on Wednesday. Mischa Seger, executive creative director, will continue to be responsible for the creative direction of the agency.

The boundaries between classic advertising agency and digital agency are fluid, and experts from both sides will work even more closely together in the future. Synergies in Serviceplan Group's global network will also be used more intensively, especially in the digital area, according to the statement. Teams of employees from both agencies will now be put together individually for the respective customer requirements. According to the release, the transformed agency structure will pursue the goal of perfectly orchestrating online and offline communication and implementing the central idea on all channels. (pd/swi)