Serviceplan holds the first ÜberCreative Summit in Switzerland
Under the theme «Breakthrough!», the Serviceplan Group’s first ÜberCreative Summit will take place in Switzerland. On Wednesday and Thursday, senior creative professionals from all of the agency group’s locations worldwide will gather in Zurich.
The ÜberCreative Summit of the Serviceplan Group is taking place for the eighth time and for the first time in Switzerland. Over the course of two days, creative professionals from Tokyo, Europe and North and Central America will develop new ideas, discuss their current work, exchange views on the latest trends and discuss how they can turn brands into best brands. Alexander Schill, co-owner and global creative director of the Serviceplan agency group, launched the summit format in 2016 with the aim of bringing together creative minds from all over the world for a regular exchange of ideas.
At Serviceplan, the definition ÜberCreativity is intended to stand for the integrated collaboration of all experts in the houses of communication. "In the past, an exciting story was often enough to build a brand. Today, communication works very differently. Brand building has become a team sport, which is why it is important to tackle intercultural tasks," explains Raul Serrat, host of the ÜberCreative Summit and Executive Creative Director of Serviceplan Suisse. The event is a platform designed to promote team spirit and motivate people to challenge themselves.
In addition to keynote speeches, presentations of campaigns from the agency group and guided tours of museums, this year's supporting program also includes visits to local hotspots. And there will be work: In the brainstorming format "WigWam", a large number of ideas are to be created within a very short space of time. A method developed by Jason Romeyko, Executive Creative Director worldwide at the Serviceplan agency group
