Scholtysik & Partner creates Swiss design for SwissID
Swiss design for a piece of Swiss identity: The branding and design agency Scholtysik & Partner is developing the visual identity for SwissID, the new digital identity for all residents of Switzerland.
SwissID is backed by 19 state-affiliated companies, banks, insurance companies and health insurers: Swiss Post, SBB, Swisscom, Banque Cantonale de Genève, Credit Suisse, Entris Banking, Raiffeisen, Six Group, UBS, Zürcher Kantonalbank, Axa, Baloise, Helvetia, Mobiliar, Swiss Life, Vaudoise, Zurich, CSS and SWICA.
Digital Swiss design
Scholtysik & Partner gives SwissID a visual identity. A straightforward and contemporary Swiss graphic language and barrier-free interface design are central. The logo shows a Swiss cross made up of dots. The square basic shape is slightly rounded, which on the one hand is visually reminiscent of a button and on the other hand is also used very specifically for login buttons. The color scheme of red, white, black and defined shades of grey ensures high legibility and barrier-free screen design. The application on the smartphone was the linchpin of the entire design development.
The specially designed lettering is based on modern classics of Swiss type design: Avenir by Adrian Frutiger and the more recent Circular by Laurenz Brunner. The design not only conveys simplicity, but also Swiss reliability and security. This is where it differs from social logins via Google or Facebook. Fabian Sander, responsible at Scholtysik & Partner: "We are allowed to help shape a piece of Swiss identity. Just like banknotes, ID cards or driver's licenses today, SwissID will become part of our everyday lives in the near future. This makes us proud and rewards our focus on branding in the digital transformation."
Already over half a million users
Over half a million users already have their SwissID. Another 250,000 are set to join them by the end of the year. In addition to major Swiss companies, the cantons of Aargau, Bern, Graubünden and Lucerne are now also preparing to introduce SwissID in 2019. This is because e-government and e-health are set to become just as important areas of application as e-business. This is the goal of the broad-based sponsorship behind SwissID: a consortium of state-affiliated companies, banks, insurance companies and health insurers: Swiss Post, SBB, Swisscom, Banque Cantonale de Genève, Credit Suisse, Entris Banking, Raiffeisen, Six Group, UBS, Zürcher Kantonalbank, Axa, Baloise, Helvetia, Mobiliar, Swiss Life, Vaudoise, Zurich, CSS and SWICA.
