Scholtysik & Partner: Branding for the ETH AI Center
ETH Zurich is opening its interdisciplinary center of excellence for artificial intelligence. The ETH AI Center brings together AI researchers from academia and industry. Scholtysik & Partner is supporting the new center with branding and design.
The ETH AI Center sees itself as a pioneer for trustworthy, widely accessible and inclusive AI systems for the benefit of society. It brings together AI researchers from all ETH disciplines and departments and will partner with the best AI research institutions in Europe and beyond to accelerate progress, support start-ups and industry collaborations. It will also foster the next generation of AI researchers, leaders and entrepreneurs.
The logo illustrates several aspects of the new ETH AI Center: It visualizes the interdisciplinary character through the overlapping circles. These overlaps ensure dynamism and growth, represented by the modulation of the sizes. In addition, the AI community recognizes in the transparent overlapping of layers a reference to the layers in neural networks, a central element of artificial intelligence.
Clearly visible to everyone, the overall shape creates an association with the human brain. In this way, we combine the concept of intelligence with a focus on people. Because despite all the technology, people are at the heart of the ETH AI Center.
