Scholtysik develops visual identity for ETH Entrepreneurship
The image developed by the Scholtsyk agency for the ETH Domain, which promotes and challenges young entrepreneurs, is intended to act as a "strong signal for entrepreneurship".
ETH Zurich wants to promote the transfer between science and business on many levels. The newly formed ETH Entrepreneurship unit is a central component of this. The group is intended to challenge and support young talents on their way to successfully founding a company. To this end, the Scholtysik agency has developed an image with a "strong symbol for entrepreneurship at ETH", as it reports.
The university is constantly communicating on all possible channels. In order to be seen and heard, ETH Entrepreneurship needs a catchy name and a concise visual appearance. The new symbol can be read as the abbreviation EE, but also as dynamic movement and advancement. The bright color gradient supports the dynamism of the form as well as the transformative character of ETH Entrepreneurship's activities. Important touchpoints are events, social media, outdoor advertising on campus and the website.
To reflect the culture of the entrepreneurship team, Scholtysik developed the website in a particularly diverse design team with young and experienced designers from Switzerland, Italy, the UK and Germany. In 2020, Scholtysik had already developed the overall appearance of ETH and the newly founded ETH AI Center.
