Schneitermeier develops new Geneva ambulance brand
"Swiss Ambulance Rescue" is the name of the new ambulance brand, which resulted from the merger of two Geneva-based ambulance companies. The company commissioned Schneitermeier, an agency specializing in corporate identity, to develop the brand name, the brand and the entire brand presence.
According to the announcement, the challenge posed by the merger of two former competitors was to build a new brand, as neither could be built upon. At the same time, the brand was to be prepared for possible national and international growth.
The clearly defined corporate identity process enabled the teams of both companies to be involved, fears to be reduced and motivation for the future to be generated. The new brand identity was launched in Geneva at the end of last year. The corporate design manual ensures the long-term correct brand management of the decentralized company.