Schmid Pelli & Partner and MRB intensify their collaboration
Schmid Pelli & Partner, a tourism agency specializing in strategy and communication, and the creative agency Metzger Rottmann Bürge Partner (MRB) are strengthening their long-standing partnership through a cross-shareholding arrangement. Jürg Schmid, former director of Switzerland Tourism, will become the new chairman of the board of MRB, and Silvan Metzger will become a new member of the board of Schmid Pelli & Partner.
With this step, the two agencies are strengthening their already close partnership, as Jürg Schmid explains: "It expands our range of expertise and promotes a holistic understanding of strategy and creativity from very different perspectives. Together with MRB's creation, we can not only accompany our clients on their entire journey, but also take them further - and simply achieve more."
For Silvan Metzger, principal owner of MRB, the partnership marks a new era in the agency's more than forty-year history: "In Jürg Schmid, the agency is gaining a charismatic and inspiring personality with an incredible amount of experience and a unique track record. Jürg and his team are absolute experts in tourism - and Swiss brands, or those who want to become such."
The three partners Jürg Schmid, Tiziano Pelli and Chantal Cartier have known each other since their time together at Switzerland Tourism and now run their agency together. At MRB, Frederick Rossmann and Cyrill Wirz will succeed Christoph Bürge, who has left the agency at the end of 2023, as partners and members of the Board of Directors.
