Schläfle Trittibach and Unisto develop 1st August badge for Pro Patria Foundation
Since 1932, the Pro Patria Foundation has been selling 1 August badges to raise funds for Switzerland’s cultural heritage. This year, the traditional badge was designed by Schläfle Trittibach in collaboration with Unisto.
Schläfle Trittibach is already responsible for the implementation of Pro Patria's new brand identity (Werbewoche.ch reported).
This year's theme is the Swiss flag. The badge shows the original, square proportions of the Swiss flag and the definition of the red color according to the common color scales. The badge is also convertible and can be customized with five integrated motifs on the theme "My Swiss red". If you want to get creative yourself, you can also create your own personal "Swiss red" and add it to the badge.
Responsible at Pro PatriaMatthias Vergeat (Managing Director); Esther Hagendorn (Marketing). Responsible at UnistoReto Seeber (Head of Sales Brand Profiling); Deborah Weber (Industrial Designer). Responsible at Schläfle TrittibachMarcel Schläfle, Christoph Trittibach (Creative Direction).
