Schläfle Trittibach has shaped the new corporate identity of Shaperion in stone
Schläfle Trittibach designed and implemented the new corporate identity for the Zurich-based company Shaperion.
As a company specializing in career reorientation, new placement, and outplacement, Shaperion committed to the concept of «Agile Leadership.» The firm advises and supports companies and senior or C-level executives in separation management and in developing a new leadership culture.
Schläfle Trittibach was commissioned to design and implement the company’s overall brand identity. In addition to the corporate design, the company also developed the website and a promotional brochure.
When creating the Shaperion wordmark, a subtle, nuanced change was made to the initial letters—a process that can be compared to an abstract, sculptural activity. This refinement was also incorporated into the visual concept. It features neutral, non-personified images from nature, where wind and water have shaped stones into monuments.
Responsible at Shaperion: Sandra Schnyder (VR & Managing Director). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction); Mariska Beirne (Copy); Michael Fuchs (Web Development); Thomas Buchwalder (Photography); Aschmann Klauser (Retouching).
