Ruf Lanz: With the constructive Spider-Man in Lürzer's archives
Every two months, Lürzer’s Archive showcases the most creative campaigns from around the world and is published in 68 countries. The latest issue of the renowned magazine also features the Swiss poster «The Constructive Spider-Man,» which was created by Ruf Lanz for the Haus Konstruktiv museum.
In July/August 2017, it promoted the exhibition of artist Tomás Saraceno, who uses real spiders to create fascinating web structures. The poster display coincided with the launch and promotion of the new Spider-Man blockbuster "Homecoming," which brought additional attention to the subject and the exhibition.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Andreas Durisch (President of the Foundation Board), Flurina Ribi Forster (Press, Marketing & Public Relations). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Catherine Martin (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Linda Egloff (Consulting). Illustration: Catherine Martin.
