Rebranding: New appearance for Maz
New name, new image: following a rebranding, Maz is now self-confident - and is positioning itself as the leading institute for journalism and communication in Switzerland.
Maz began as a "Swiss School of Journalism" for future journalists. With the introduction of a second department for communication and an ever-expanding range of courses, Maz now trains media professionals of all kinds. Rod Kommunikation was commissioned with a rebranding to ensure that this development is also reflected in the institute's overall communication presence.
This resulted in the byline "lnstitute for Journalism and Communication" and the claim "We make media makers". The agency also conceived and designed a completely new overall image for the institute - including logo design and various online and offline communication measures.
According to Maz Director Martina Fehr, the new brand identity underlines the uniqueness and interdisciplinarity of the institution and sums up what the Maz stands for.
News on site
With a renovation, the Maz is also reinforcing its new look on site - and wants to consolidate its promise to be a place of encounter, exchange and reflection for students and lecturers.
The promise is supported by new co-working spaces and in-house radio and TV studios with the latest technologies, among other things. The murals by Swiss artist Sarah Furrer are also intended to provide a further boost.
Responsible at Maz: Victoria Arnold (Head of Marketing & Communication), Martina Fehr (Director), Sonja Dobeli Stirnemann (Vice Director). Vresponsible agency: Rod communication in cooperation with Farner I Team Farner.
