Raphael Bienz becomes advisory board member at Myi Entertainment

Since its foundation in 2016, Myi Entertainment claims to have developed into a leading competence center for gaming and esports in Switzerland. The agency has also been active in Germany for three years. Having grown from the implementation of various events, the range of services has now expanded. Myi develops creative concepts, implements digital campaigns, manages social media channels and advises companies on communication and product development in the gaming sector. The company recently won silver at the Best of Swiss Web and first place at the Sponsoring Excellence Award. Myi Entertainment is now being supported by Raphael Bienz in order to continue to ensure the quality of service and overcome the challenges associated with growth.

"In recent years, we have been able to grow to a team of around 40 employees. Myi's journey is set to continue rapidly and successfully. However, growth always comes with challenges, especially for a young team like ours. In Raphael Bienz, we have gained an experienced agency founder who has already taken these steps and whose experience will provide us with ideal support," explains CEO Cédric Schlosser.

Raphael Bienz's marketing expertise is characterized by creativity and data. With international consulting and project experience, he stands for effective digital strategies and convincing campaigns. Before joining Farner, he managed the digital agency Blueglass Interactive for over 13 years and co-founded a start-up in the field of esports, gaming events and live stream production. He is also involved as a speaker at various universities, symposia and conferences and is a member of the X27 core team for the next Swiss National Exhibition.

"I have known the people behind Myi for many years, whether through business partnerships or a game of Overwatch. I've always been impressed by the team's inspiring drive and their creative qualities. So I'm all the more looking forward to working with them," says Bienz.