QVI: New arrival from the USA
QVI - Identity Is Everything" brings American marketing know-how to Switzerland. While the services of the new Zurich agency are focused on reputation asset management and integral branding, the partner agency of the same name in New York focuses on place branding and the promotion of foreign direct investment.
While still studying for his master's degree in public relations and corporate communications at New York University, Allan Margulies founded the agency QVI LLC in New York in 2009. Without the usual stops at large agencies, the young entrepreneur embarked on a self-made career and acquired prestigious clients such as a museum consortium consisting of MoMA, The Frick Collection and Brooklyn Museum, the FDFA (for the promotion of Switzerland in the US) and, more recently, Novartis Pharma, as well as a number of specialized companies from various industries with operations on both sides of the Atlantic.
With QVI's expansion to Zurich, a new partner came on board in New York: Lukas Sieber, who has advised QVI on digital communications for several years, took over the American office and expanded the services in the area of location marketing. In the past, Sieber worked at the Swiss Embassy in Washington DC, at Burson-Marsteller and at the Greater Zurich Area. In addition to leading QVI-North America, he manages all operational and marketing activities of the Greater Zurich Area in the US.
QVI's bi-national presence provides internationally active companies in Switzerland with an effective alternative to large network agencies and a knowledge advantage over boutique agencies, according to a news release from the agency.
