Publicis remains at the top of the LSA rankings in 2019
The agency landscape in Switzerland is changing rapidly: The 2019 ranking of leading communications agencies by the Leading Swiss Agencies association shows the extent to which many agencies are specializing and at the same time broadening their focus. This is evident in the formation of agency groups with sub-brands for different areas of expertise or the takeover of agencies in order to be able to provide clients with cross-disciplinary advice from a single source.
The LSA agencies generated cumulative revenues of CHF 506 million last year. The ranking is based on an evaluation of the gross operating revenues (BBE) achieved by LSA agencies for 2018 and provides an overview of the communications and media agencies in Switzerland organized in the association. It is compiled annually by Leading Swiss Agencies among its 78 members and is considered a guide to the Swiss communications market.
The revenues of the LSA communication agencies in 2018 remained basically stable. However, fluctuations can be observed in isolated cases. These are understandable in view of the fundamental structural change in which the communications industry finds itself.
There are changes at the top of the rankings: Jung von Matt Group now ranks third behind Farner Consulting and ahead of Wirz Communications. Publicis Communications Lausanne integrated the agencies Leo Burnett, Saatchi&Saatchi, MetaDesign and Prodigious (all based in Lausanne) under one roof and moved up from 18th to 6th place. As last year, Publicis Zurich remains the agency with the highest earnings.
Agencies not participating in the LSA ranking: Agentur am Flughafen, Altenrhein / cR Werbeagentur, Basel / DD Com, Zürich / Die Botschafter, St. Gallen / Fastr, Zürich / FCB Zürich, Zürich / Freundliche Grüsse, Zürich / KSP Krieg Schlupp Partner Werbeagentur, Zürich / Markenfels, Zürich / Marti Communications, Zürich / Netvertising, Zürich / Ogilvy Schweiz, Zürich / Process, Zürich / Rod Kommunikation, Zürich / Scholz & Friends Schweiz, Zürich / Synthèse Stratégie et communication d'entreprise, Lausanne / Team Cosmo, Zürich.
Major changes in the media agency rankings: Dentsu Aegis Network Switzerland now in first place. The 18 LSA media agencies generated around CHF 148 million in 2018. This corresponds to an increase of 46 percent compared to the previous year. The reason for this growth reported in the ranking was primarily the acquisition of Isobar, one of the leading agencies for digital transformation based in western Switzerland, by Dentsu Aegis Network Switzerland.
Explanations about the ranking
Gross operating income: Agency's own services charged to clients, including freelancers: fees from consulting of all kinds, compensation for textual, graphic and other work according to the income statement, excluding VAT and transitory items or income of other kinds.
Categories: Agencies are listed within each category according to actual gross operating revenue generated.
