Propaganda gives itself a new look and changes its name
The agency Propaganda has evolved in the pandemic. The innovations include a new website with a poster gallery, a modernized logo and corporate design, and an adaptation of the name.
When the pandemic broke out, the agency Propaganda, which specializes in below-the-line marketing, set itself the goal of emerging from this challenging phase stronger than before. To this end, several projects were initiated that focused on improving the market presence and customer-facing processes.
As a basis for sharpening the profile, the logo and corporate design were modernized and the name of the company was adapted. Propaganda Zürich AG becomes Propaganda Marketing AG.
The modernized concept manifests itself, among other things, in a new Website. In addition, great emphasis was placed on the clarity of the information and a passionately prepared concern was implemented: propaganda has grown from cultural advertising with posters. On the new website, a gallery has now been created in which a selection of posters from the last two decades is shown and continuously expanded. Those interested will find a retrospective of the Swiss cultural scene there, which should inspire and perhaps also awaken memories. There is also the option of subscribing to a newsletter to receive a new poster every week.
According to Propaganda, the agency's core competence is being able to reach (almost) any target group with suitable marketing measures. The traditional offline offering has now been specifically supplemented with digital services: geo-targeting, smart screens and social media marketing are now also offered.
In further projects, the internal processes in the areas of customer consulting, order processing and market processing were digitized. The systems introduced allow the target segments to be served with more specific information and increase the efficiency and robustness of the processes.
