Promarca appoints Barbara Castegnaro as Managing Director
The Swiss branded goods association Promarca is getting new leadership. Barbara Castegnaro will take over the management of the association from January 1, 2025, as Promarca announced on Thursday.
Castegnaro succeeds Anastasia Li-Treyer, who is retiring after 18 years at the helm of the association. The new Managing Director brings with her extensive experience in marketing and sales, it was reported.
Most recently, Castegnaro worked at Miele for eight years, including as Senior Vice President Marketing & Brand with international brand responsibility. She previously worked for companies such as Wander, Lindt & Sprüngli and Moët Hennessy. (SDA)
