Process completes rebranding of high-tech robotics company Sulzer&Schmid
The company Sulzer Schmid wants to become the global market leader for automated inspections of wind farms. The brand communication agency Process provided support for this goal in the form of a comprehensive rebranding.
Sulzer Schmid offers customers an integrated range of solutions for the inspection of rotor blades in wind farms. The offer ranges from the planning and execution of the inspection with autonomous drones, the evaluation of the data including the automated creation of an inspection report to the licensing of the specially developed software. In this way, Sulzer Schmid improves the competitiveness of its customers by supporting them in making the maintenance of wind turbines more efficient and effective. The inspections also become more predictable and safer.
In a first step, Process worked with Sulzer Schmid to develop a clear positioning and thus the basis for the new image. In the next step, all applications from the complete Website to the trade fair stand. A central element of the new image is the corporate film. Process developed this in collaboration with Seed.
With impressive images and simple explanations, it shows Sulzer Schmid's product range with all process steps. The film is used on the website and in a version adapted for trade fairs.
