Process and SNK merge
The two agencies Process and SNK are merging. In mid-July, the SNK team will move to Process at Giesshübelstrasse in Zurich. Both brands will remain in the market until the end of the year, and the two agencies will then be merged in January 2020.
The four partners of the agency resulting from the merger of Process and SNK: Martin Kessler (Process), Armin Niederberger (SNK), Bärbel Fritz (Process) and Oscar Todeschini (SNK) (from left).
The new organization will be headed by Oscar Todeschini and Martin Kessler as co-CEOs from August. Bruno Manser, Digital Creative Director, will continue to be part of the management team. To complete the management team, a Consulting Director is still being sought, according to the announcement. Communications and branding expert Rolf Schläpfer, current partner at Hirzel.Neef.Schmid.Konsulenten, has been recruited to chair the board of directors. The previous management board members Markus Gut, Fabian Bertschinger and Martin Fawer (Process) as well as Daniel Kraft (SNK) are leaving the agencies at their own request, irrespective of the merger of Process and SNK, in order to pursue new career opportunities. Gut, Bertschinger and Fawer move to Farner Consulting (Werbewoche.ch reported).
The new organization, with offices in Zurich, Shanghai and Taipei, employs 34 people and has core competencies in the areas of brand strategy, digital branding, brand communications and brand experience. The joint reference list includes renowned companies such as UBS, Phonak, SIX Group, EKZ, Migros, Mövenpick, VBZ and Feller.
Martin Kessler: "We have known the SNK team for many years. Oscar Todeschini and I have also worked together before. Although we were direct competitors for years, our relationship was always very trusting and characterized by mutual respect for the technical expertise and quality of the work. This trust and mutual respect also now form the foundation for our future together."
Oscar Todeschini: "SNK has undergone a similar transformation to Process in its history - from a design agency to a comprehensive branding specialist. Together, we will be able to serve certain topics and services that are in high demand in the context of digitalization - especially in the areas of brand development, brand experience and brand management - faster and better."
Both Kessler and Todeschini are convinced that brand management in the future will take place even more in a close partnership between companies, agencies and specialists, and that an agency needs a certain size, an expanded range of services and situational access to the best specialists in the market to be a competent and attractive partner for companies.
