Keystone-SDA PR team launches "WeArePepper" agency
Effective October 1, 2020, the team from Keystone-SDA’s «PR & Influencer Relations» department will begin working with the new PR agency WeArePepper. The Zurich-based agency will continue to focus on its core business areas of public relations and influencer relations. Another focus is on expanding visual PR.
After Keystone-SDA decided at the beginning of the year to give up its PR business for strategic reasons, Karin Lehmann and Sebastian Schneider are now opening their own agency. As part of a management buy-out, WeArePepper is taking over all clients from the existing Public Relations and Influencer Relations divisions.
The duo already headed the agency under the name PPR Media Relations as a subsidiary of Keystone-SDA, where they built up a considerable client base in the context of classic and visual PR work. As a new division of Keystone-SDA, the two continued to lead the team and focused more on the growth areas of influencer relations and video.
