Plan|b and Sofie create new brand world for Testex
The Zurich textile and leather testing institute Testex wants to underline its top position in the industry with a clear and reduced appearance. Plan|b Agentur für Massnahmen and Sofies Kommunikationsdesign are responsible for implementing the rebranding.
As part of the 175th anniversary of Testex, the brand was sharpened in a multi-stage process. The Zurich agencies Plan|b Agentur für Massnahmen and Sofies Kommunikationsdesign jointly developed the brand design and accompanied the launch of the new, but at the same time familiar brand.
By reducing and adapting visual elements, the new brand presence appears tidy and fresh without losing its recognition value. The appearance is to convince by its simplicity, whereby complex contents can be represented and communicated in a simple way. In this way, the Testex brand is to radiate self-confidence in its new dress and position itself as a trustworthy, innovative and smart player in the market.
Various ad campaigns, banner ads, and the anniversary campaign can be seen in various trade magazines as well as on Testex's social media channels and trade shows. The campaigns run in German, English, Korean, Indonesian and Chinese, among others.
Responsible at Testex: Marc Sidler (Chief Marketing Officer), Corinne Blumer (Group Marketing Officer), Nicole Soliani (Group Communication Officer), Jenny Michel (Group Junior Marketing & Communication Officer). Lead: Mike Schmid (overall management / lead agency, Plan|b Agency for Measures). Responsible at Sofies Kommunikationsdesign: Roger Steck (Design, Concept, Consulting), Kevin Casado (Brand Management & Consulting, Design), Carla Berger (Design), Stefan Wolf (Design), Enzo Moser (Design).
