Pikka designs new wine line "Sortenrein" for Staatskellerei Zürich
With its new "Varietal Pure" wine line, the Staatskellerei Zürich wants to awaken the pure joy of enjoyment. The design of the new line comes from the Zurich agency Pikka.
Following the success of the single-varietal Merlot, the Zurich State Winery is launching a new line with three regional single-varietal wines. On the one hand, Rheinau wants to respond to the increasing demand for single-varietal wines. On the other hand, the three new wines would impressively underline the diversity and quality of the regional grapes.
The Zurich agency Pikka is responsible for the look of the "Sortenrein" wine series of the Staatskellerei Zürich. The design subtly picks up on the values of the Staatskellerei Zürich - passionate, sympathetic, classic. Gamaret, Riesling and Sauvignon Blanc are clearly recognizable as a family, yet each variety has its own vine illustration. This is shown off to particularly good advantage by the glossy coating on the matte label.
