Pfeffermint realizes new appearance for Desperado
The Mexican restaurant group Desperado is getting a comprehensive makeover with a new corporate identity, various advertising measures and the new flagship restaurant in Zurich-Spreitenbach. Pfeffermint is responsible for the implementation.
In spring 2017, after winning two pitches, the Pfeffermint agency was able to tackle the implementation of the corporate design, posters, website, menu cards and new packaging design. The agency also won the pitch for the new restaurant and its restaurant group in its second core business - interior design and scenography.
The new look of Desperado draws on traditional, folkloric Mexican motifs and atmospheres - but remains fresh and contemporary at the same time.
Interior design kit
The agency also created a "design kit" for the restaurant that can be used for any new or existing restaurant. This systematic grid enables a coherent and stringent concept for the conversion, whereby existing elements can be used.
Stringent corporate identity
This systematic interior grid was also applied to the entire corporate identity and the associated areas such as print applications from stationery to flyers, posters, packaging, various merchandising products to the menu card, advertisements, website and various communication measures on the web and in social media. Pfeffermint has also developed its own Desperado font. The color scheme was kept typical of Mexican culture.
The flagship restaurant in Spreitenbach also features many traditional elements of Mexican culture.
Responsible at DesperadoSilvia Zysset (project manager). Responsible agencyPeppermint. Retail DesignBritta Hagen, Simon Renggli (CD); Max Veronesi (project manager retail/implementation); Britta Hagen, Cathrin Jarema, Deborah Birrer (styling/scenography); Simon Renggli (site management/creation); Stefan Schwendimann, SLP Architekten (site management/construction). Branding/CI/CDSimon Renggli (CD); Bruno Feuz (Project Manager Graphic Design). GastronomicsNicole Thurnherr, Armin Bernet (Project Manager Gastronomy Concepts). PhotosSimon Renggli, Celine Camenzind.
