Panache and IMS Sport team up
Through the partnership between the Panache agency and the marketing firm IMS Sport, marketing and publishing strengths are combined with advertising and PR expertise as well as digital know-how. The focus is clearly on the SME customer segment. IMS Sport is acquiring a 50 percent stake in Panache.
IMS Sport's strengths to date have been primarily in the marketing of sports organizations and the production of various media titles. These include, for example, SCB, Bärnerbär and Bümplizwoche. With the cooperation with Panache and the acquisition of 50 percent of the shares, IMS wants to expand its communications offering: "Now we can also create and implement advertising and comprehensive PR services ourselves. In addition, our digital know-how will be massively strengthened," IMS CEO Mike Dähler is quoted as saying in a press release, adding that the focus will be primarily on regional clients. "We take care of the small companies and their concerns; the big fish are too big for us."
Roy Schläfli, owner of the now 20-year-old Panache agency, also emphasizes the focus on SMEs: "Now more than ever, we are a Bernese SME agency. We can also give our clients direct access to IMS Sport media and the SCB network. This is a big step for us."
