P-Art designs customer magazine for Medbase
As Medbase’s lead agency, P-Art designed a customer magazine for the healthcare provider. The fourth issue, the Medbase Magazine Winter edition with a Christmas special, has now been published.
In 2019, Topwell Apotheken was integrated into the Medbase Group. As lead agency, P-Art took over the rebranding as well as the transfer of all communication materials into the Medbase design. In the course of the integration, the Winterthur agency also created the new joint magazine for Medbase and Medbase Pharmacies. Since the beginning of 2020, it has been published quarterly with a circulation of around 40,000 copies, since the second issue in German and French. It is available in pharmacies and medical and therapeutic centers. It is also sent directly to customers and subscribers.
Health theme with a fresh look and feel
The magazine communicates current health topics with a fresh look and feel to a broad readership. Appealing images and graphic elements are intended to provide visual excitement, while grippy paper ensures a pleasant feel. Following spring, summer and fall, the fourth and most comprehensive issue to date has now been published for the winter - supplemented by the new "From A to Z" section and a Christmas special.
