Online retailer Otto postpones Switzerland launch
The German e-commerce provider Otto is postponing its launch in Switzerland, according to the latest issue of the Handelszeitung.
"We have to postpone our Swiss launch, which we had planned for 2019," says Harald Gutschi, Managing Director of Otto's Austrian subsidiary Unito, which is responsible for Otto's business in Austria and Switzerland. "We will be able to launch in Switzerland in 2020 at the earliest, but more likely in 2021."
The reason for the delay is the name dispute that the Germans are having with the local discounter Otto's. Gutschi says that "we've been pawing at the Swiss online entry under the Otto brand for two years. But before we can start, the legal situation has to be clarified."
On the subject:
Otto's loses the name dispute against Otto
Legal dispute over use of name in Switzerland: Otto's and Otto fail to reach agreement
Trademark dispute: Otto's defends itself against the German Otto Group
