Ogilvy lets FB friends decorate the tree
For two days, Ogilvy will hang everything that users suggest on Facebook on the Christmas tree and let the entire Facebook community take part in the Christmas campaign via a live stream. The event will take place on December 18 and 19, from 9 a.m. to 1 p.m. and 2 p.m. to 6 p.m. each day. For every ten items hung on the tree, 100 francs will be donated to a nonprofit organization.
Santa, elves and reindeer have been at Ogilvy for days getting everything ready for the big event. The tree has already been cut and is standing in the meeting room of
Ogilvy in Oerlikon. Two cameras will broadcast live how Santa and his helpers conjure up a beautiful Christmas tree with the help of the FB community. Naturally, those responsible are excited - and also a little nervous. "You never know what can happen at a live event, but we are definitely prepared. All that's missing now are the creative suggestions."
These can be viewed on both days on the Facebook page of Ogilvy Switzerland (Direct link to the live stream) can be entered. The agency is looking forward to
as many and as unusual suggestions as possible.
The idea for the live event came from the trainees at Ogilvy, Anja Taravella, Celine Lai, Emil Mäder and Josephine Jeanguenin. They will be supported by the entire agency on both days. As in previous years, Ogilvy is using the campaign to support the ASRA Foundation, which cares for disabled children and young people in the slums of New Delhi, India.
