New business unit "Event ID
What began as an event concept in Argentina in 2013 has blossomed in 2016 into a new business division of Coundco and an independent brand that is successfully entering its third year in Switzerland with a clear positioning and a distinctive personality.
On September 25, 2016, the Gustofestival "Patagonian Cuisine" came to an end with a brilliant Finale Grande at the Säälischlössli in Olten. With this conclusion, it is now fair to speak of a proof of concept for Coundco's new "Event ID" business unit, the agency writes in a statement. In just two years, the event developed into the largest of its kind in the Swiss midlands, delighting visitors with food and drink as well as art and culture from the land of the gauchos over ten days and 33 individual events. Behind the success are not only people who put their heart and soul into their work, but also the clear conviction that a successful event needs more than just a good idea, connections and manpower.
There are probably few countries in the world where the density of high-class events is higher than in Switzerland. If you want to become and remain successful with an event here, you need an independent event personality. It is important to remain attractive for the target group and to convince with a clear statement again and again. The event must continue to evolve, remain modern and recognize digitization as an improvement that must be exploited. Those who act in this way always remain at eye level with their target group without aging or being surprised by new trends. To do this, you need not only the will to invest in the future, but also plenty of experience and resources in all areas of marketing, sales and modern IT. Hard to cover for one organizer alone.
Coundco Event ID supports event ideas and existing events along the way. Clients benefit from the IT know-how of Coundco Solutions' in-house developers and can draw on Coundco's marketing experience at any time. Concept, design and programming come from a single source.
The Gustofestival brand could be sold by Coundco after the 2016 event. It is now no longer managed by them, but by Gusto Servicios of Gustofestival creator Boris Walker. Coundco continues to take responsibility for communication and design of the event.
Caption: Boris Walker, initiator and owner Gustofestival (1st from left), Hans-Jürg Gebhardt, owner Coundco (4th from left) and the culinary team of Gustofestival 2016.
