New full service agency for live & digital marketing Warp launches
Warp is a new full-service agency for live and digital marketing launching in the Zurich area. The agency was founded by Niklas Strohmeier and Dominik Nyffenegger. They jointly lead the agency, which is based in Thalwil, as owners and managing partners.
By linking activities in real space with digital possibilities, the company aims to Warp activate the target group of companies and brands in the two most important channels: real and virtual as well as on and offline.
The services range from the development of strategies and concepts to social media & content marketing, web design and programming as well as performance marketing, which, paired with high-impact live marketing, POS merchandising and promotions, is intended to offer its customers a concentrated charge of thrust towards achieving their goals. Customers can choose whether they want holistically integrated activities or only selected services, as the founders write in a statement.
The new agency is based at Seestrasse 93 in Thalwil, Zurich. Warp plans to show its first work for clients shortly.
Experts in their respective fields team up
Dominik Nyffenegger is majority owner and CEO of USP Partner. He holds a master's degree in economics with a major in marketing and entered the agency business in 2014 after holding various management positions in brand management and trade marketing for FMCG brands as well as in event management. Since 2014, he has led USP as CEO, of which he took over the majority of shares in 2017.
Niklas Strohmeier is the founder and CEO of [Kju:] Digital Solutions, a full-service digital agency based in Vienna. As founder and owner, he can draw on over 20 years of experience with long-standing clients, primarily from the FMCG, finance and arts/culture sectors.
"We were repeatedly asked by our USP clients whether we could offer digital marketing solutions to complement our live marketing activities, which we had previously thought of primarily conceptually for our measures, but implemented in each case with external partners - which did not exploit the full potential in concepts and involved unnecessary interfaces," says Dominik Nyffenegger, Co-Founder and Managing Partner of Warp. "We generate 6-digit, sometimes even 7-digit contact numbers for brands with live marketing activities in real spaces in larger implementations. If we can now also transfer these contacts to digital channels and process them there for our clients, we increase the already high contact value many times over. With Warp, we can now offer exactly that from a single source."
In projects already realized together for various joint clients in Switzerland, the two founders realized that via activities in live & digital marketing conceived from the outset and holistically - from the main idea to the realization - there is huge potential in the processing of the two most important marketing channels and offers enormous added value for their clients. From this sprang the idea of Warp.
