New umbrella brand for Bico: The Beauty of a Swiss Night
In addition to the complete rebranding, Ammarkt has also created a new umbrella brand identity for Bico. This identity emphasizes the brand’s Swiss origins and is aimed not only at the Swiss market but is also intended to promote «a deep, healthy sleep» in various international markets.
The night and what happens while we sleep is a mystery. But it is a fact that a good night's sleep is connected with a good night's sleep. The campaign links this emotional and rational level in the best possible way. A film that captures the beauty and mystery of a Swiss night is at the heart of the campaign.
Through this quiet and thus very powerful staging of the brand, Bico's core values - Swissness and quality - are conveyed in a way that is understood both in Switzerland and in international markets: The night belongs to the owners of a Bico mattress. These visuals are also used for print and posters and are a central element of Bico's new POS presence.
Especially in Bico's new flagship store at the production site in Schänis, the new appearance unfolds its full effect. For the launch of the campaign, Ammarkt also developed a new, two-part catalog for Bico. In the magazine section, the producers who supply the raw materials for the high-quality BICO products are presented in lovingly designed portraits - all designers, producers and craftsmen from Switzerland. The second part is dedicated to Bico products - including many novelties.
