New agency Ruby. offers women power for start-ups

Purchasing decisions are largely made emotionally - contrary to the assumption of many customers, also by men, in the B2B environment and to a certain extent even for investment goods. Companies therefore need a female perspective on their appearance and their communication. This is the opinion of Katrin Hasler and Cinzia Monguzzi, who have therefore founded a new agency based in Zurich: Ruby.

Score with authenticity

The woman-owned agency offers its clients the whole package from consulting to implementation in the areas of branding, communication and design. "We want our clients to appear authentic in the marketplace. That's why we encourage them to let their true character shine through - it polarizes, but gives them a distinctive profile," writes Managing and Creative Director Katrin Hasler in a news release. This credo was also the guiding principle in the development of the company's own Appearance in the foreground: bright colors, geometric shapes and a mix of two classic fonts meet relaxed texts. "That's just how we are - Ruby. stands for a young, sassy woman often sung about since the fifties, but also for a precious gemstone. This combination suits us and is reflected in our work, which is fresh and high-quality at the same time," says Katrin Hasler.

From 2D to 3D

The agency thinks beyond classic boundaries. "Visual design is not limited to two dimensions, which is why we also include the third dimension - in concrete terms, we design everything from logos and websites to interior design for our clients," explains Art Director Cinzia Monguzzi, who is originally a trained restoration gilder.

Startup helps startups

In particular, Ruby. wants to help promising startups get off the ground in terms of branding and communication. For this reason, the agency has entered into a cooperation with Startups.ch in the past. But the two women also contribute new ideas for SMEs and large companies in a wide range of industries.