New agency focusing on health, medicine and social affairs in the canton of Zug

The Antiva team commenced business operations and supports customers from all over German-speaking Switzerland. They appreciate the solid industry expertise and the dialog at eye level.

More digital, more transparent and faster - society and the healthcare sector are changing. As a result, the demands on communication and marketing are also changing. The view of medicine and well-being as a service, informed and demanding patients or the expectations of "convenience" and availability from other areas of life are just a few keywords.

Antiva intends to counter this development with a broad offering and a clear sector focus, as detailed in a press release issued on Monday.

Customers: from established providers to eHealth start-ups

"We support and advise companies, organizations and individuals from the health, medical and social sectors on all issues relating to brand and positioning, strategy and concept, implementation of online and offline measures as well as corporate design and web design," says Irene Dörig, owner of Antiva. Typical clients are companies from the medical technology and life sciences sectors, public and private service providers such as clinics, home care, health centers and social institutions, as well as non-profit organizations with a medical or social focus or independent doctors and practice groups.

With solid industry expertise

"Our customers appreciate the fact that we understand the language of the industry and are partners at eye level. For example, they don't have to first explain what referrers are or what a service mandate means," says Dörig, explaining the benefits of specialization.

The focus is no coincidence. The roots and history of the owner and her cooperation partners lie in medical technology and the health and social care sector. Before founding Antiva, Irene Dörig worked as an independent consultant for five years. She is now bringing this experience and her many years of professional experience in management positions in medical technology and the public healthcare sector to the new company.