New agency: A&O Concepts
Under the name «A&O Concepts – Anything but ordinary,» Carmen Schiltknecht, longtime managing director of FBM Communications, is founding a branding and communications agency in Küsnacht, Zurich, together with Freddy Burger, owner of the Freddy Burger Management Group.
The well-rehearsed team around the communications manager is used to finding unusual and successful solutions for every task, according to the press release. "The market needs small agencies that know that it's not only big steps forward that count, it's just as important to take steps sideways: away from well-trodden paths, towards more differentiated thinking, where creativity, courage and thinking skills are called for," says Schiltknecht.
The guiding principle "Everything but ordinary" obliges: A&O Concepts connects brands with values and gives them roots, stories and experiences. "Clear positioning is just as decisive for brand management as the integration of employees," Carmen Schiltknecht points out. "Brand and people must form a unit. Only by involving people do sustainable solutions emerge." For the communications expert, one thing is clear: every innovation needs communication, and only targeted communication gives the company character, profile and independence. With this conviction in mind, A&O Concepts develops strategies and implements them.
Under the name FBM Communications, the team looked after well-known clients in the fields of branding, corporate identity, corporate communication, corporate events and real estate marketing. The newly founded agency goes one step deeper: not idea management, but ideas, not all-of-the-world solutions, but spot-on positioning, thinking outside the box, and the courage to take a stance. "Those who work with us experience a powerful and innovative team that develops unconventional but targeted solutions, is passionate about its work, and engages with its clients," explains Schiltknecht.
The agency FBM Communications, which was headed by Carmen Schiltknecht for six years, will in future concentrate on the communication of the groups own events, thus taking the step towards a clear positioning.
"A&O Concepts will continue to support our group of companies with advice and proven sophisticated concepts in the future. The continuation of our cooperation in the areas of corporate events and corporate communication is thus a win-win situation for all involved," explains Freddy Burger.
