After pitch process: Two new customers for Jim & Jim

The agency emerged victorious in two multi-stage pitches, securing the role of lead agency for PET-Recycling Schweiz and for the Berufehotelgastro.ch platform run by Gastro Suisse and Hotellerie Suisse.

Jim & Jim won PET Recycling Switzerland and Berufehotelgastro.ch.zwei in two multi-stage pitches. The team of PET Recycling Switzerland relied on a pitch process in which the agency was asked to present a new strategy on how to get even more Swiss:in to throw PET into the designated collection points in the future. The agency developed a strategy that on the one hand does justice to the "always on" mindset of today's consumers, but on the other hand is also able to reproduce classic mechanisms of advertising in a new packaging. The communication package includes the relevant social and digital channels, but also elements from live communication. All contents of the new communication strategy are realized in close cooperation with the team of PET-Recycling Switzerland. In addition, the creators "2Potatoheadz" were brought on board for Tiktok and video implementations.

And another customer is new to Jim & Jim: The two associations Hotellerie Suisse and Gastro Suisse are joining forces on the job market to inspire and attract young people to professions in their industry. The aim of Berufehotelgastro.ch is to show a curious, active and young target group the variety of professions in the hotel and catering industry and to communicate the advantages of a job in this industry. The aim is to anchor a stringent employer value proposition in the market, to place the relevant messages in an interdisciplinary and cross-platform manner, and ultimately to attract more people to the industry.

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