Myty Group establishes Advisory Board - Patrick Farinato takes over management
The international agency network Myty has established an advisory board. Patrick Farinato will serve as its chair. He will also join the board of directors of the Swiss Myty agencies.
Farinato is CMO and CCO of Läderach Chocolatier Suisse until the end of February 2024. Prior to this, he held various management positions in marketing and communications in Switzerland and abroad with a focus on the financial and consumer goods sector, for example at Bank Vontobel and the Man Group. In addition to heading the Advisory Board, Farinato will "play a key role on the Board of Directors of Swiss Myty agencies", as was reported in a press release issued on Thursday.
The newly formed Myty Advisory Board brings together experience and expertise from various sectors to "provide strategic foresight and innovative impetus at a time of dynamic market developments and technological advances", the statement continues. The members are Franziska von Lewinski, former CEO of the Syzygy Group, Carmen Spielmann, CEO of a consulting business, and Tim Sayler, former CMO of Breitling and Audemars Piguet and formerly with Procter & Gamble.
"The establishment of the Myty Advisory Board with these great talents sets a new standard in our industry. Myty stands for continuous development and this step allows us to analyze our activities more deeply and objectively in the context of the market environment. We are optimally positioned to meet future challenges and continue to present innovative solutions in our sector," says David Rost, CEO of the Myty Group. "Our goal is to be at the forefront of the industry by continuously driving innovation. With the combined expertise and diverse perspectives of our Advisory Board, we will not only navigate current trends, but also open up new avenues in digital transformation."
