Create moments that will be remembered

Since its founding, the agency, with the wave as its trademark, has made its name its program and attracted attention with spectacular freestyle sports events. Whether with a standing surf wave as a roadshow in the biggest cities in Switzerland, a huge skate halfpipe on the Bundesplatz or with a wakeboard lift directly on Zurich's Limmatquai. Pointbreak sets accents with these events, shows what their specialty is and how strong the integration in the Swiss freestyle sports scene is.

But also in the field of gastronomy, the event agency has already successfully realized many projects. The best known of these is the Fondue Chalet, which this winter stood for the 6th time in Zurich on the Kalanderplatz.

Create emotional bond

"But there's so much more to the creative live-marketing agency and that's exactly what we want to express with the rebranding" explains Kim Grenacher, Head of Communications.

Because as a lateral thinker, the company distances itself from classic advertising. Pointbreak specializes in making brands and products tangible and thus creating an emotional connection with the consumer. No advertisements, no posters and no standardized advertising formats. Pointbreak develops, in addition to events, new positioning for companies, appearances for product launches or entire communication campaigns by means of storytelling. And also in terms of support service, the team is available for new ideas and solutions with words and deeds to all curious people.

New sponsorship approach

As a first mover, the Pointbreak agency is also constantly busy developing new sponsorship opportunities. Especially for the own events, which are financed by sponsoring money, classic sponsoring means such as banners, logo placement and the like will be abandoned in 2017. Instead, the brands involved will be made tangible for the consumer in communication and at the event itself. A win-win-win situation, so to speak: The event retains an independent, likeable and unmistakable appearance. The sponsor distinguishes itself with new marketing activities, can put its products and services fully in the foreground and also receives individualized content for further measures. Finally, the consumer receives an unforgettable moment with the brand - instead of being bombarded with classic advertising.