MetaDesign realizes naming and appearance for LafargeHolcim's digital innovation platform
With the open innovation platform "LH Maqer", LafargeHolcim is boosting the spirit of innovation in the construction industry. As a long-standing brand partner, MetaDesign provides support with strategy, naming and visual identity.
When it comes to innovation, the construction industry still has a huge amount of catching up to do: what is created in its own innovation centers is all too often only aimed at a niche segment. The real needs of the emerging markets - where the greatest construction activity takes place - are hardly taken into account.
The building materials manufacturer LafargeHolcim is counteracting this by launching the digital innovation platform "LH Maqer". The aim is to bring together digital minds, industrial and software companies from all over the world to enable cost-effective and, above all, impactful innovations.
As a long-standing brand partner of LafargeHolcim, MetaDesign developed the brand architecture, naming and visual identity for "Maqer". The brand should be characterized by simplicity, agility, conciseness and boldness - from the name to the logo and the colors to the digital applications.
