Megura lays a new foundation for the Birchmeier Group
The Birchmeier Group has significantly expanded its service portfolio over the past few years and now offers more than just construction services. The Baden-based agency Megura is now making this development visible and tangible in the brand’s identity.
In a multi-stage branding and design process, the various construction sites gradually became visible: logo, design, photo style, visual language, tonality as well as information architecture and user experience of the website. The starting point for the brand refresh was the existing positioning "Birchmeier inspires". The appearance was refreshed in several phases, from the "B" in the logo to the corporate design and the website.
The previously rather down-to-earth and functional appearance was replaced. Instead, a light and reduced design, a direct and simple tonality as well as an authentic and sympathetic imagery are captivating.
Ready for the years ahead
The positioning "Birchmeier inspires" is thus to be given a new, contemporary and authentic face. The structuring of the website is kept simple, is consistently oriented towards the needs of the target groups and offers the company a practicable modular system for further expansion.
