McDonald's is the most pictured brand on Twitter and Instagram
Brandwatch, a leading global social intelligence company, conducted a comprehensive analysis of the visibility of brand logos on Twitter and Instagram using its best-in-breed image recognition technology, Image Insights.
For the analysis, 100 million photos were searched to find out which logos appear most frequently on the social web. With an average of 889,710 photos per month, the McDonald's logo appears most frequently in photos on Twitter and Instagram. This means that 21 new images per minute or one new image every third second with the McDonald's logo can be seen on the social media platforms. One of the most visible photos with a McDonald's logo achieved 931 mentions at the time of the survey and was viewed by 625,777 followers.
Nike's logo can be found on an average of 788,490 photos. The company is in second place in terms of visibility on social media during the study period. With an average of 772,520 photos per month, Adidas' logo is the third most frequently displayed on social media. The entire ranking with an overview of the top 100 brands as well as a ranking of the top 10 industries and the most shared images in each industry can be found in The Brand Visibility Report, which is available at this link is available free of charge.
| Rank | Brand | Average photos per month |
|---|---|---|
| 1 | McDonald's | 889.710 |
| 2 | Nike | 788.490 |
| 3 | Adidas | 772.520 |
| 4 | Coca-Cola | 501.150 |
| 5 | Emirates | 477.940 |
You can find the entire Top 100 via the link above.
