Mark Becher joins Family Agency as Strategy Director
Mark Becher joined the Ustermer Family agency as Strategy Director in February. With a combination of behavioral economics principles and data-based facts, he will provide clients with "clear aha-insights", the agency writes in a press release.
"With Mark, we are bringing 25 years of strategy excellence in-house. He knows how brands grow - and that makes him the perfect match for the Family", Family CEO Claudio Catrambone is quoted as saying in the press release.
Before joining Family, Becher was Strategy and Digital Strategy Director at Publicis Groupe, where he worked for Digitas Switzerland, Publicis Zurich and Saatchi & Saatchi Zurich. Prior to that, he worked strategically for various other agencies such as Notch Interactive and FCB Zurich. Mark Becher also passes on his knowledge to the next generation as a lecturer at the Lucerne University of Applied Sciences and Arts.
Becher has already received various national and international awards. His expertise lies in the areas of "brand management, awareness building and strategy with measurable impact".
