Lean management and strengthened competencies
The Ogilvy Group Switzerland is now implementing the Ogilvy network’s global «Next Chapter» strategy in Switzerland as well, bringing all subsidiaries and areas of expertise together under one roof.
The implementation of the new strategy entails the following changes: The previously existing sub-brands, Ogilvy & Mather, OgilvyOne and Healthworld (Schweiz) AG, will in future be united under the common agency brand "Ogilvy". Barbara Dürst, Managing Director of OgilvyOne, is leaving the company at her own request at the end of September.
With the merger, Ogilvy Switzerland is responding to increased customer needs for modern communication solutions in an agile, customer- and future-oriented agency model. The new Swiss organization is accompanied by personnel reinforcements in Creative Services, the digital offering and in strategy. In addition, established collaborations with Ogilvy UK, Ogilvy DE, and Ogilvy NY will be further deepened and the active transfer of knowledge between the markets will be expanded.
The healthcare experts at the Zurich office will continue to serve pharmaceutical clients in the entire DACH region beyond local mandates under unchanged management.
With stable staffing levels, the new, streamlined Ogilvy Switzerland management is composed as follows: Jonathan Schipper (CEO), Stephanie Lang (Executive Creative Director), Peter Kiessling (Finance Director) and Dr. Toula Stoffel (Chief Strategy & Growth Officer).
