Koch sets a double point for EKT
After many years, the important Data division has been given its rightful place in the new image of the EKT Group. The strategic decision led to a rebranding, which was realized by the Koch agency in close cooperation with EKT.
Founded in 1912, the "Elektrizitätswerk des Kantons Thurgau" has been supplying Thurgau with energy for over a century. Over the years, in addition to the Grids, Energy and Production & Buildings divisions, a further "Digital Services" division has been added. This increasingly important business area was to be reflected in the new branding.
The data area needed an appropriate place in the visual identity. The overall appearance of the brand needed to be louder, more modern and more expressive. The Koch agency designed and implemented the desired change together with the client.
Responsible at EKT: Marc Senn (Marketing and Sales Manager), Dominique Lambert (Communications Specialist / Content Marketing Manager). Responsible agency: Agencychef.ch.
