Klexx: new adventures for the Zentralbahn and a focus on education
The agency supports companies such as the Zentralbahn in marketing for children and families. Klexx started the new year with a focus on education.
News from Klexx: In the first quarter, the agency implemented colorful, targeted measures for several cantonal banks, Orell Füssli and Zentralbahn, in addition to Europa-Park and Swiss Post. For Swiss Post, the communications agency produces a children's magazine with stamps and postcards in German, French and Italian four times a year.
On behalf of the cantonal banks, Klexx creates the desired bond with children and families through child-friendly factual contributions, puzzles and jokes. According to studies, children learn a great deal by reading or listening to stories. For the well-known book retailer Orell Füssli, the agency has been in charge of the children's club since 2019. This started with the word and image mark and the CI/CD of the children's club and subsequently various flyers, mailings, POS material and costumes.
New adventures with Oli & Livia
The characters Oli & Livia, developed by Klexx, once again experience new adventures around the theme of the railroad. In addition, various excursion destinations that can be reached by the Zentralbahn route network are presented in illustrated form. In addition, the agency has already realized a children's ticket and screen advertising last year.
This year, the focus in the first weeks was on education. Klexx took an in-depth look at the offering and interviewed school administrators and teachers for this purpose.
