Kernbrand invests entire marketing budget in shots
The St. Gallen-based agency Kernbrand is launching a beverage it developed itself: the Kernbrand Kreativ-Shot with ginger. And it’s launching a campaign of its own to promote it.
Kernbrand stands for communication with fire. To creatively draw attention to its full range of services, the agency designed and produced its own ginger shot in collaboration with Swiss Production. The core message: "Take a creative shot with Kernbrand."
Execute shots with core fire instead of asking chat GPT
But why a shot? "We wanted to invest this year's marketing budget in an unusual self-promotion. The creative shot is like our agency. Compact, fiery, likeable and inspiring. And provides sparkling ideas - including a dash of rock 'n' roll," explains Oliver Fehr, Managing Director of Kernbrand.
Creativity booster in liquid form
On the new landing page Kreativshot.ch there is inspiration for interested parties in the form of creative tips and information about the agency's services. The shots can also be "ordered" there directly, together with a toast with the core brand team.
