Keim Identity creates worldwide brand identity Schmolz + Bickenbach
Keim Identity has refreshed the brand identity for the specialty steel manufacturer headquartered in Switzerland and documented it in a clear and concise manual.
Convincing design patterns and clear guidelines are necessary to ensure a coordinated brand presence around the globe. The Group's logo forms the umbrella brand for the subsidiaries established in different countries. A secondary brand element integrated into the images enables an emotionally charged and unmistakable overall image despite stringent design principles. The result is a brand manual with motivating examples and easy-to-use design principles.
