Karling develops overall appearance for Swiss Structured Products Association
SVSP becomes SSPA: The Zurich agency Karling modernizes and sharpens the appearance of the Swiss Structured Products Association SSPA with the use of the English association name, a new identity and a completely new website.
The Swiss Structured Products Association was founded on April 4, 2006. And has over 40 members from the entire value chain, from issuers to trading platforms and the buy-side to brokers and partners. With an investment volume of around CHF 200 billion, Switzerland is the world's largest market for structured products.
"Bubbles" logo as a starting point
Karling was the first to create a new logo that is both dynamic and timeless. The central element is "bubbles", which are intended to symbolically reflect Swissness as well as the innovative strength and diversity of the association. The bubbles are repeatedly used in a surprising way on the various advertising materials and are intended to ensure recognizability - in both animated and static form.
Website on the complex world of structured products
In a second step, the new website was Sspa.ch in which the complex world of structured products can be clearly explored. With a new structure, simple navigation and generally improved user-friendliness, the desired information should be retrieved more quickly. Two special features of the website are the scroll-dependent behavior of the design and the integration of various external elements such as knowledge tests or an interactive information tool.
Responsible at SSPA: Jürg Stähelin, Miriam Dippe, Peter Keller. Responsible at Karling: Rolf Helfenstein, Verena Bernasconi, Carl Winthereik. Other parties involved: Peterblickenstorfer.com, Fineo, Modelity, Derivative Partners, Aha!Videos.
