Association of Cantonal Banks takes action against new logo of Basellandschaftliche Kantonalbank
The Basellandschaftliche Kantonalbank (BLKB) is in a dispute with its own association over a logo.
The Association of Cantonal Banks (logo above) takes issue with the new logo of Basellandschaftliche Kantonalbank (below right, via Handelszeitung).
In the future, it not only wants to dispense with the full name "Kantonalbank," but it has also visually modified the iconic cantonal bank emblem with the K into a speech bubble, as evidenced by a logo filed with the trademark register.
The Association of Cantonal Banks (ASCB) is now taking action against this, as it stated in a statement to the Handelszeitung explains. A formal objection has been filed with the Institute of Intellectual Property, writes spokesman Christian Leugger. The trademark contradicts the trademark regulations and the association's internal guidelines for the design of the trademark, he writes. They are in talks with the bank and are striving to find an agreement "in the interest of BLKB and our other members. BLKB actually wanted to officially launch the new brand identity in September.
