Kampadre: Find a suitable agency quickly with AI

"I want to sell concrete mixers online." That was one customer's request on the new Agency matching platform Kampadre. The young Swiss startup has launched an agency directory that uses artificial intelligence (AI) to analyze companies' goals. They are then connected with agencies that are best suited to support the companies in achieving their goals.

To this end, Kampadre draws on a database of over 90 agencies from the advertising industry that have already registered on the platform.

Why such a platform is needed

According to Kampadre, the market for agencies in the marketing sector is confusing and complex. In Switzerland alone, more than 4,000 companies are active in the advertising industry. In addition, there are no legally binding quality regulations for terms such as advertising agency. It is therefore not surprising that SMEs and startups have difficulty finding a suitable agency for their projects in good time.

Kampadre aims to address this problem with AI that allows users to find a suitable agency just by describing their goals. In doing so, the startup promises instant results: To do this, companies have to enter their goals, problems or needs, and Kampadre's AI then finds a selection of suitable agencies in just a few seconds.

In addition, the startup does without hurdles. No registration and no e-mail address are required. The service is completely public, free of charge and accessible to all searchers.

Win-win situation

This results in a win-win: companies save time and money in their search, while agencies benefit from qualified inquiries.

"When it comes to marketing, a suitable agency is the 'unfair' advantage that many entrepreneurs are looking for. But by the time you find it, it's often too late," said founder Raphael Aebersold. "Kampadre changes that by helping businesses and agencies find each other more efficiently."