Jung von Matt Limmat prevails in Covid mandate
The pitch for the 2023–2026 COVID-19 campaign account has been decided. In a two-stage, selective bidding process, Jung von Matt was awarded the contract.
The current Covid 19 information campaign "How to protect yourself" will be converted into a standard population information campaign by the end of 2022 and will be further developed for the post-pandemic phase from 2023. The campaign will only be played out in the media if the epidemiological situation requires it. With the mandate now awarded to Jung von Matt Limmat, the population dialogue regarding Covid-19 can continue. In the summer, the mandate was put out to tender again (advertisingweek.ch reported).
This also includes overall communication on the topic of vaccination, the Federal Office of Public Health, FOPH, announced. This includes communication with the stakeholders and with the population. Under the umbrella of the NSI, all communication activities on vaccination are to be strategically planned, redesigned or further developed and implemented in a coordinated manner.
