Jung von Matt/Brand Identity creates new appearance for the real estate portal Newhome
With the launch of the new real estate portal, Newhome’s new brand identity will also be unveiled for the first time. Jung von Matt/Brand Identity has given the brand a new look.
With its new website, Newhome.ch - owned by 420 real estate companies and 18 cantonal banks - wants to take a step towards a comprehensive, customizable ecosystem that offers support for all topics and questions relating to real estate: From the search to home financing to handing over the keys.
Responsible at Newhome.ch: Silvio Frei (Marketing Manager / Product Owner), Julia Zon (Marketing Manager / Scrum Master). Responsible at Jung von Matt/Brand Identity: Nadja Völker-Albert (Strategy), Roman Imhof (Design), Daria Baumgartner (Design).
Jung von Matt/Brand Identity worked with Newhome's management team to reposition the brand and give it a clear profile. On this basis, the agency developed a corporate design and oversaw the implementation of the website as the central point of contact, as well as other implementations. The activation of the brand is carried out by Jung von Matt/Limmat.
The rebranding is characterized by a new concise figurative and word mark - consisting of a serif font and an integrated illustrative element that is intended to visually convey the feeling of the new home. The logo is complemented by a visual world that uses drone photography to depict different Swiss settlement structures and is intended to draw on brand-relevant themes, such as the ecosystem.
